13 Web Design Trends to Watch in 2017

13 Web Design Trends to Watch in 2017

As a web designer, keeping an ear on the ground and knowing industry specifics is a necessity rather than a luxury. It offers the only way to maintain relevance in a quickly growing and evolving internet arena. From machine learning to virtual reality, here are 13 web design trends to keep a close eye on in 2017.

Machine learning

Machine learning is rapidly growing with Google at the forefront. It has already released several APIs with more on the way. Software gurus are following suit by developing diverse machine learning based solutions.

Most of the developed algorithms are not super-refined, but as the year progresses and more developers get a chance to test and tweak their creations, machine learning will certainly become more mainstream.


The majority of service sites now have chat support where the person on the other end is human. To eliminate the human factor and boost efficiency, chat bots are continually being refined to take over the reins. Currently, they are not as effective and as engaging as people, but significant strides are being made which makes conversational interfaces one of the sectors to watch in the coming days.

Virtual Reality

The virtual reality movement picked up in earnest in 2016 and Google in its I/O seminar unveiled some of its VR ambitions and projects. VR is already in browsers, and mainstream firms are in the process of making better gear to enhance the experience. With enterprises like Samsung, HTC and the like involved, VR is set to enjoy a huge boost in popularity.

High EQ (emotional quotient) designs

Human interaction is more emotional than many realize and designers are finally beginning to see the light. As such, emotionally smart designs are projected to take center stage in 2017 as well as in the coming years.

Emotionally responsive designs still have an expansive traverse to undertake, and emotional sensing, currently in the experimental phase points this out. However, it is an area all developers should pay close attention to due to the heavy impact it could have in shaping future design.


Micro-interactions enrich the online experience by providing simple and handy ways of engaging with functionalities such as liking content on social sites, swiping left or right to navigate, pulling down to trigger a page refresh, etc.

When well executed, gesture-based interactions can be the difference between an okay experience and an excellent experience and thus, micro interaction developments are a trend to keep an eye on.

Locational cognizance

Prevalent in mobile web development, aspects of local awareness are finding their way into all kinds of sites, and there is a palpable expectation in the developer world that a paradigm shift is on the way where almost all sites will be highly responsive to immediate environments of use.


JavaScript is core in web design, and it has been a trend for the past few years with the momentum unlikely to stop anytime soon. In 2017, more people will become attuned with Java as challenges such as making tooling easier are addressed.

Vanilla JavaScript is also replacing JQuery bit by bit and excellent Java courses are continually mushrooming. Keeping tabs on Java developments is simply a must for any acclaimed designer.

Unconventional designs

Thus far in the year, the adoption of artistic and unconventional website designs has already taken hold. The desire to stand out is the driving force with many developers and designers doing a good job of birthing unique sites that get the job done. With copycat websites mushrooming every other day, this a trend likely to continue as designers and developers seek to stick out from the crowd.


Funky is making a comeback and trend savvy designers are not wasting any time in jumping on the bandwagon. Vibrant colors, intense color gradients, and vivid color cocktails are becoming more prevalent not only in design but in overall identity branding as well.

Across board congruency

With many people owning a smart watch, tablet, computer, and smartphone, it is becoming more important for offerings to achieve across board uniformity that does not compromise on quality. More designers are factoring multi-device user interfaces in a bid to foster uninterrupted user experiences across devices. It is a trend projected to pick up steam all through 2017 and beyond.

Design sprints

The adoption of design sprints started in 2016, and popularity is set to increase all through 2017. With Google popularizing and highlighting its benefits, designers the world over are seeing the sense of it and implementing it passionately. It is likely that as more designers get to learn of design sprints, they will also join the fray.

Stronger designer-developer liaisons

The interaction and collaboration between designers and developers is set to increase with collaborative undertakings such as design sprints underpinning the continual maturity and meshing together of industry professionals. In a nutshell, design and engineering are continually becoming more intimate as professionals borrow from each other.


Lies spread quickly and in today’s world of an astounding amount of produced content, separating truth from lies is becoming ever more critical. The credibility aspect is likely to take center stage as content platforms continue to look for better ways to underscore truthful and fictional content pieces.

More trends are likely to mushroom during the year and as long as one stays vigilant, it is unlikely that he/she will miss much. For now, the above trends are among the topmost that designers looking to maintain a chokehold on the industry should keep an eye on.